The problem, was that with three weeks to go before liftoff, the brand recognized a need to put a launch video in place to sell products to customers, investors and the real estate partners they were hoping to acquire.
So we got to work, helping quickly turn a one-day production that required LA and San Diego-based casting, a multi-location day and a tight post production schedule into the New Way to Your New Home video that Kameleon and Cazamio are both very proud of.
The client and agency partnership was a true testament to the leveraging of specializations of Cazamio with their product, and Kameleon with video marketing. All aspects of the production were discussed, vetted and unanimously agreed-upon, from scripting, to animation, and everything in between.
The result, is a 1:30 minute video that is equal parts entertaining and informative. Being able to succinctly show the advantages of the app was our main objective, and showing the contrast between the usual pain points of the rental process, which are solved by the Cazamio app, Kameleon was able to effectively provide a video product that resonates with audiences…and gets a few laughs along the way.