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San Diego’s Finest: Small Business Marketing

Have you considered hiring one of the many marketing agencies in San Diego for your small business? Deciding which one to trust can be a challenge, and there’s a lot to factor in. Don’t just go for the flashiest “creative agency” you come across; most small businesses need marketing strategy more than creative services. In this post, we’ll provide you with some information that will help you make the right choice for your marketing needs.

Marketing Agencies In San Diego: Perception vs. Reality

Many people lump advertising and marketing agencies together, associating them all with the popular television show, Mad Men. They think we’re constantly battling each other for the biggest account and falling asleep on couches after sipping Canadian Club all afternoon.

While we don’t judge the agencies that do live that life, that’s not what we’re about here at Kameleon. You should also note that Mad Men really has nothing to do with marketing, especially as it relates to digital tactics. Kameleon is a digital marketing agency with expertise in search engine optimization (SEO), a far cry from tag lines and radio spots – although we can certainly help with those, too. And since we’re a smaller agency, there are no internal politics or account wars. Our only focus is helping you achieve your business goals through strategic, affordable marketing.

Building an agency on creative chops alone might work in the short term, but it certainly doesn’t retain the kind of business that we value. There’s a reason we’ll never try to sell you a $100,000 project you don’t need: we care about your business and value long-term relationships. A marketing agency like Kameleon can also easily cross over into advertising, but very rarely will you see an advertising agency excel in marketing.

Digital Marketing That Contributes to the San Diego Community

We specifically work with local clients because we prefer to do something that matters rather than just collecting giant retainers that vanish into thin air after a year. Yes, we are laser focused on San Diego digital marketing, but we also keep an eye on the bigger picture in a very tangible sense.

Marketing is not just a matter of employing tried and true tactics while being on the lookout for the next big trend; a big part of our job is to build trust with our clients and be genuinely passionate about growing their respective businesses. In doing so, we’re not just selling services, but building a stronger business community here in our beautiful city.

What Are Our Specialties?

We can handle just about any client that comes our way, but our heart is here in San Diego and so is the majority of our client roster. We usually work with established, San Diego-based businesses that have a great reputation in the community and would like to be “amplified” in a digital sense. San Diego has meaningful, impact businesses of all types, from aerospace to bioengineering and beyond. These companies are doing great things for the human race and deserve a dedicated marketing agency.

As a digital-focused agency, we employ left brain marketing to elevate your messaging and put your business in front of the right audience. This involves thinking outside, inside, and all around the box. We take the time to learn your business and develop a strategy that you can invest in with confidence.

You will also be happy to hear that you can see big results locally without having to pour money into a TV ad that you can’t truly track or measure, much less adjust on the fly. SEO builds lasting results, and while many SEO agencies charge as much as creative agencies, that’s not how we roll. Our expertise allows us to come up with a strategy that delivers ROI without a gargantuan budget. We’ll work with you to proceed at a pace and process that makes you feel comfortable with your investment.

Why Invest In SEO?

In a recent study, 61% of marketers said improving SEO and growing their organic presence was their top inbound marketing priority. Choosing to do things the old fashioned way with expensive advertising is no longer necessary in the digital world. Moreover, television, print, and radio ads simply aren’t scalable in the way that SEO is.

With the right SEO strategy, you can see your website traffic and your success margin grow over time. SEO can also strengthen your overall brand messaging and the engagement that you see from customers and prospects.

What does a comprehensive, budget-friendly SEO strategy involve? Here are a few key elements:

  • Targeted keyword research
  • Competitive analysis
  • A/B testing
  • PPC advertising
  • Ongoing content marketing

No smoke and mirrors here. Kameleon makes every part of its process transparent, because we know that our way works. You can view multiple case studies on our website featuring companies that have chosen us to be their San Diego SEO consultant.

Staying Local

Some businesses choose to hire a digital marketing firm that’s not local because they’re bigger, cheaper, or made a great pitch. While none of those are bad reasons to choose one agency over another, why go outside of the San Diego area if you don’t have to?

We know San Diego inside and out. We care about the businesses that call San Diego home. And keeping your marketing consultant local doesn’t have to mean keeping your marketing local. We’re here to think as big as you do. Contact us to take the first step toward better marketing.